Creative Circle Awards 2020
Wins for Renault & P&O Ferries
At this year’s Creative Circle 2020 awards ceremony we picked up a raft of awards that includes two golds and three silver. The annual Creative Circle awards are judged by the British advertising creative community, with the work up against tough opposition for industry recognition.
Renault Clio ‘The French Exchange’ won two golds in the Best Cinema Ad of the Year and Best TV Ad 60” & Over categories and two silvers in the Best TV Ad for Positive Change and Best Online Film 60” & Over categories.
To celebrate the launch of Renault’s All-New Clio model which had been thirty years in the making, we created The French Exchange. The film travels through three decades of the iconic car, tracking the development of the Clio, with changes in culture and society over the same period. The work has been discussed, supported, and praised globally from LGBTQ communities, to family forums, to international TV and press.
Our P&O ‘Brexit Reassurance Campaign‘ also picked up a Silver, in the Best Tactical Press Ads category. The campaign tapped into the ongoing conversations around Brexit with a series of ads that ran in full page national press, high impact OOH, and social in the time leading up to when the UK was scheduled to leave the EU. The ads approached the subject head-on by reminding consumers that, despite the politically charged atmosphere, for ferry travel it was business as usual. After all, P&O Ferries has been connecting the UK to EU for over 180 years. The campaign aimed to instil confidence that no matter what is happening in the world P&O Ferries will be making those crossings.
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