Food for Thought - the perfect recipe for making a difference

Food for Thought

Food for Thought is a social initiative that invites agency folk to donate their skills for two hours over lunch to help a charity, in exchange for a nice meal.

Think of it as a sprint-hack-lunch. Each time a different agency and social business take part. Workshops can range from solving a creative challenge to strategic consulting and design. Every brief is tailored for the specific challenges of the social business and is matched with the right agency skillset.

Last week Food for Thought joined forces with Publicis•Poke to crack a brief for the award-winning social enterprise, Goldfinger Factory.

Goldfinger Factory is a sustainable design business that supplies high-end interiors to the likes of Heal’s, John Lewis and Soho House. They’re also a teaching academy that offers workshops and supports local disadvantaged youth through apprenticeships and training.

The session brought together 20 strategists and creatives collaborating in groups with the goal of defining the brand’s purpose and crafting a new tagline for Goldfinger Factory.

It kicked off with a briefing from Food for Thought founders, Marcella Tarable and Sina Hegny, as well as a brand intro from Marie Cuddenec, CEO of Goldfinger Factory.

Then it was time to get cooking! The first part of the workshop was a research phase where participants could use an interview station to ask questions to the Goldfinger Factory team. They were also able to learn more from a pre-prepared research deck with more information about the brand, including things like its audience and competitors. Next, each group had to craft a sentence that defined the brand’s purpose and a tagline that encapsulates it. All whilst enjoying a tasty Sicilian lunch.

Food for Thought people collaborating

After only an hour, the groups presented four smashing ideas. Everyone used a ‘Golden Fusilli’ to cast a vote for their favourite. The energy in the room was great, connections were made and the social business took home awesome ideas they wouldn’t have been able to afford otherwise. A true success.

If you’d like to bring Food for Thought to your agency, please send an email to or visit

"There’s no such thing as a free lunch, but if your time and your smarts are taken to settle the bill, then feast away. The Food for Thought team have created such a simple way for anyone to join in and support deserving causes who aim to make a difference."

Publicis·Poke CEO Nick Farnhill

Words by

Saffron Clague

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