BT

Piccadilly Lights Live Coding

Piccadilly Lights Live Coding

Teams involved

Brand Experience

Inspiring the nation’s kids to code

Piccadilly Lights Live Coding

What we did

We took over the world-famous Piccadilly Circus, in a one day activation that showed children how to code by creating their own avatars on a bespoke app.

These avatars were displayed on the iconic screens at the London landmark, seen by the 273,972 people who pass through Piccadilly Circus every day.

The activation is part of BT’s biggest brand campaign in 20 years, “Beyond Limits”, where we highlighted the fact that BT are helping 5 million school children learn coding skills through its ‘Barefoot’ tech education programme.

Piccadilly Lights Live Coding
Piccadilly Lights Live Coding

What we learnt

The pure glee on the kids’ faces when they saw their avatars and code as they updated it in real time proves the value of empowering the leaders of tomorrow.

Piccadilly Lights Live Coding

Results

1st

time an app has been live streamed onto the Piccadilly Lights

8

avatars live streamed

273,972

reached on the day

2,900,000

adult impacts while the campaign was live

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