EE

Unbox Gaming On The Go

Capabilities showcased

  • Brand Experience
  • Brand Commerce

An AR experience that lets shoppers literally unbox and explore all there is to know about EE’s new gaming offering.

EE launched their exclusive new gaming-on-the-go offer with a nationwide campaign and wanted a digital in-store activation to support it. A way to tell shoppers all about the offer and let them engage with the brand in an interactive way.

So we created 'UNBOX GAMING ON THE GO', an AR experience that lets shoppers literally unbox and explore all there is to know about EE’s gaming offering. A first of its kind for retail and launched across all 600 stores.

Interested in working together?