Makes It

Morrisons Makes It

Teams involved

Brand Communication

Emphasising the emotional moments around food.

Morrisons Makes It work

What we did

A fully integrated campaign ran across every channel (TVC, Press, In-store, Digital and Social) with each iteration bringing out the emotion of food and the role it plays in our lives.

Morrisons Makes It work
Morrisons Makes It work

What we learnt

The category had become commoditised with disloyal, price-conscious and sensitive shoppers, meaning it's incredibly powerful to use real, authentic people to spread the message of being Foodmakers and Shopkeepers’.

Morrisons Makes It work



share price increase


profit jump


consecutive quarters of positive growth


saw their best performance since 2009


Morrisons is now the fastest growing “Big 4” supermarket


Named Supermarket of the Year at 2018 Retail Industry Awards

Interested in working together?