Emphasising the emotional moments around food.
What we did
A fully integrated campaign ran across every channel (TVC, Press, In-store, Digital and Social) with each iteration bringing out the emotion of food and the role it plays in our lives.
What we learnt
The category had become commoditised with disloyal, price-conscious and sensitive shoppers, meaning it's incredibly powerful to use real, authentic people to spread the message of being Foodmakers and Shopkeepers’.
share price increase
consecutive quarters of positive growth
saw their best performance since 2009
Morrisons is now the fastest growing “Big 4” supermarket
Named Supermarket of the Year at 2018 Retail Industry Awards
Interested in working together?